Role of Design in Advertising

Beautiful things are self promoting. Advertising is just incomplete without making a brand look appealing in the most simplest of sense. Advertising agencies all over the world strife to deliver just that, and well it takes more than beautiful words, it takes designs to make the world beautiful.




Designing is the most important aspect of advertising ; to say the right things about a brand is not enough, it requires a brand to create a visual image to go with the brand reputation. The idea is to create a style that becomes synonymous with the brand.

The right imagery:

A brand is recognized by the services it provides. For those not familiar with the brand, it requires an advertising agency to create a promotional strategy to deliver the information in the simplest of forms and herein comes design into play. The campaign holds traction, only when the words are relayed well in symmetry with visuals and appeals to the aesthetics of an onlooker and holds their attention.

Graphic design not only compiles data in the most visually appealing format but also assigns a style to brand and helps build its image. Advertising agencies depend for their bread and butter on graphic designers to present the brand information in the most concise format.

All things beautiful:
Beautiful things evoke conversations, and that exactly is the aim of design in advertising. A good design will serve the purpose of grabbing attention and invite talk about it, it registers better in the minds of an onlooker and gets the advertising agency the desired results for the client. The brand needs to understand the basic of creative design and how it makes the brand look appealing to the target audience and achieve the desired recognition for the brand. A good advertising agency is one that marries great words with brilliant designs. Words alone are impactful only when presented aesthetically in advertising.
Design is the base that advertising cannot do without.